The Ultimate Guide to Packaging Design
In today’s online world, packaging design can easily be overlooked as no longer important, but the ‘shelf appeal’ is still very much real! We unpack what it takes to create the ultimate packaging design that will keep customers coming back.
You would have heard these eco terms used a lot to describe eco-friendly packaging. But what do they mean…and why do they have such a good wrap? We’ll break it down for you.
That’s why we’ve built the ultimate guide to creating a packaging design that will keep your customers coming back for more.
Why is well-designed packaging important?
It's estimated that there are up to 24 million eCommerce stores around the world! How wild is that?! And more and more are being created every day. So, to make sure you swim and not sink into the eCommerce ocean, it’s important to find a way to make your brand stand out from all the other fish in the sea.
Having well-designed and thought-out packaging can do exactly that! And 81% of consumers agree, saying they’ve tried something new just because the packaging caught their eye. Especially with eCommerce making shopping less ‘tangible’, creating a positive and memorable experience through your packaging can not only help get customers through the door, but increase brand recognition and loyalty.
What makes packaging successful?
Well, there’s really no one right answer when it comes to the above question. However, there are a few basics to keep in mind that will get you well on your way to creating a packaging design that is not only impactful, but effective.
The first cab of the rank is shelf impact. Despite popular belief, this doesn’t only apply to products on a literal shelf. The eCommerce space is only becoming more congested, and you need to be able to catch a consumer’s attention and leave an impression within the 5 secs they’re looking at the Google Shopping slider or scrolling through Insta. Using different eye-catching typographies and colours is a great way to do this.
However, giving consumers something to remember is nothing without brand alignment. Once you’ve made an impression you want to ensure your customer can make that connection to your brand and that they are getting the right perception of your brand. If you’re an all-natural company that usually uses an earthy colour palette, it would be out of character to make your packaging a vibrant colour with a glossy finish.
Lastly, is designing for longevity. It can be pricey to create a packaging design, artwork costs, setup costs, etc. So, it’s definitely helpful that your final design can stand the test of time.
The design process
Before driving headfirst into your ultimate packaging design, there are a few questions to first have a think about.
1. What type of product are you selling?
2. Who are your customers?
3. What are your competitors doing?
Types of packaging materials
There a many different materials you can use in your packaging design, but here are just a few ways Packleo’s product can help you craft the ultimate unboxing experience.
